RALEIGH, N.C./ NEW HOPE, P.A. (April 15, 2021) – Cecilian Partners collaboration with America at Home Study, Garman Homes, and Dahlin Group Architecture Planning is in full swing as the concept home at Chatham Park in Pittsboro, N.C. is currently underway, and anticipated to open in June. Cecilian Partners is tasked with creating an engaging digital experience that will allow consumers to find their new home from anywhere on any device in real-time.
“Thanks to the America at Home Study and responses from almost 7,000 people, we know the ways people want to live, but the concept home is our chance to show how that can become a physical and widespread reality,” said Alaina Money-Garman, CEO and co-founder of Garman Homes.
With the design of the concept home developed by Dahlin Group Architecture Planning, it is expected to be the first new home designed and built in real response to the radical changes afoot in American home life during what has become an abrupt and historic lifestyle shift. Laser-focused on bringing the concept home to as many people as possible, the team engaged with customer experience proptech company Cecilian Partners.
The digital experience involves three pillars - telling a story, creating a sense of place, and interactive maps. Cecilian Partners teamed up with D3 Creative Studio to create a virtual concept home that will give future residents a way to see and explore the home and community digitally. The interactive immersive map and website will help tell the America at Home Study and concept home story while showcasing the area and lifestyle in Chatham Park where the home is being built. The virtual concept home gives potential buyers transparency and agency, allowing access to all the information and letting them explore the concept home in their own way, at their own pace - truly a frictionless shopping experience.
The concept home is designed for a hypothetical older Millennial family where one parent works from home and the other works outside the home. The home is a 2,600-square-foot, two-story home with 4 bedrooms and 3.5 baths, and sits on a 45-foot alley-loaded lot. With America at Home Study findings top of mind, design considerations and key decisions for the concept home will include separate homeowner and guest entryways, two dedicated office spaces and additional flex spaces, a guest suite with outdoor access, a larger secondary bathroom, multiple outdoor spaces, better storage and more.
The base price of the concept home is just under the median new home price of $444,500 in Chatham County and the actual concept home is expected to be priced in the mid $500,000s, with a high priority focus on implementing key features that consumers signaled they’d be willing to pay for in the America At Home Study. This will provide designers, builders, and developers with a competitive advantage as they seek to create the kind of homes that people want in the post-pandemic world.
Further details about the concept home, including the digital experience, will be forthcoming as development progresses. For more information, visit concepthome.garmanhomes.com, (website) created by Cecilian Partners. Learn how Cecilian Partners can help transform your digital customer experience.
Source: Katy Biggerstaff, NewGround
About Cecilian Partners
Our mantra is People over Product. Our purpose is to create an experience for Community Developers, Homebuilders and Homebuyers that brings joy back into the (NEW) home buying experience.
Cecilian Partners is a customer experience company, with a really cool proptech offering, The XO. We simplify data, digital marketing, and operations for Community Developers and Home Builders, to focus on what matters most - the homebuyer.
About America at Home Study
The America at Home Study was hosted online in two waves during the COVID-19 pandemic. The first wave took place April 23-30, 2020 with a nationally representative sample of 3,001 consumers ages 25-74 with household incomes of $50,000+. The second wave took place September 24–November 6 with a nationally representative sample of 3,935 consumers in the same age and income brackets. www.americaathomestudy.com
